Online Media Strategy is an art and science, directed by experience and a constant focus on testing and improvement. Not only is each company different, but so are its products, consumer targets and sales goals. There are hundreds of online media choices, and proper strategy is the difference between gambling with your marketing dollars and measurable and consistent success.
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Online Concern Your advertising is a concern
Hi. My name is Glen. I am concerned about your online marketing.
Search Engine Marketing
Targeting by search term, geography, context, even time of day, SEM is one of the most sophisticated marketing techniques available. Tie into sales goals, sales and support calls and message testing. As one of the largest Google SEM advertisers in the region and have experience on national brands and international clients.
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Media Strategy
Flash Production
Production of advertising for the web is a skill that is constantly in demand. Unfortunately, there is a considerable difference between re-tasking your print creative for the web and effective animation and production of creative. That difference has measurable and justifiable results
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I have done some things for some people
I write about things sometimes
15
Mar
2011
A new site for a new brand
Big Entertainment recently re-branded but needed a site to reflect the colourful purveyors of inflatable games and party supplies. More of a passion project, I enjoyed using images and themes from a ‘fun’ client. The back end is solid, with a …
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05
Oct
2010
Google, Bing and Yahoo
The search engine wars are, once again heating up. eMarketer produced an interesting article recently outlining the share of market in the search world and it seems that Microsoft’s giant media blitz is having effect. Some numbers show it as the second most popular search engine, eating into Yahoo’s search share.
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17
Sep
2010
Google Instant is Marketers Loss
As an AdWords advertiser, I have been watching the release of Google Instant very closely. Google indicates that it will be much more effective for both searchers and cost-per-click marketers and most cost-per-click marketers agree. I am a dissenting voice…
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08
Sep
2010
Clean an oil spill with Google AdWords?
Advertising Age’s Michael Learmonth created a stir today, with his analysis of leaked advertiser spends from June 2010. The majority of the article discusses BP’s spending during the prime days of the Gulf oil spill.
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25
Aug
2010
Reports of my death…
On August 24th a concern formed. To address online marketing: it’s increasing role in modern marketing, the overwhelming benefits of the medium and the complexities it creates for marketers.
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